SMarket research isn’t about a specific method or activity, it’s just what businesses call their attempt to learn more about their target customers.

These are the seven reasons why market research is important, especially for smaller teams and businesses:

1. Easily Spot Business Opportunities
2. Lower Business Risks
3. Create Relevant Promotional Materials
4. Know Where to Advertise
5. Outsell Competitors
6. Set Better Goals for Your Business
7. Decision-Making Becomes Simple

Research Work on below sector:

1. Agriculture
2. Durable
3. FMCG
4. Media & Entertainment
5. Retail
6. Education

Types of Research Studies:

1. Brand awareness
2. Brand Perception
3. Competitor analysis
4. Marketing strategies
5. Advertising effectiveness
6. Customer satisfaction
7. Customer buying behavior and decision making process