Digital Marketing
SEO (Search Engine Optimization):
Search Engine Optimization is the process of optimizing a website to achieve top search rankings in search engines like Google and is a part of our full suite Digital Marketing Services. We providing an effective SEO strategy will help websites like yours rank in prominent search result positions so your customers can find you.
Why SEO Is Important
Take some time to digest these 3 key search engine optimization statistics
- 95% of all web traffic is organic searches.
- 92% of searchers pick businesses that appear on the first page of search engines.
- 75% of internet users never scroll past the first page of search engines.
Pay-Per-Click (PPC):
Improve your ROI with scalable PPC marketing
PPC is a targeted, Contextual advertising too; used to attract customer who ready to leave a request, order a service or buy a product.
PPC is a great tool to creating an instant effect with the help of contextual advertising. PPC advertising also great for checking a business model and increase brand awareness.
Our PPC management services ensure your Ads appear to the right audience at the right moment and through the right advertisement medium – Search Engine, Social Platforms and Websites.
Social Media Marketing:
In today’s world, social media marketing is an important element to any successful digital Marketing strategy. It comes with lots of benefits including increased brand awareness and authority, more inbound traffic, higher conversion rates, and better customer satisfaction
Social media’s mass appeal and ease of use means it can be a fantastic tool for onboarding new customers, communicating with public and positioning ads where people are already spending their time.
Did You Know?
- 61% of social marketers prioritize social media posts that teach. 58% focus on telling a story, and 53% focus on posts that inspire.
- 21% of consumers are more likely to buy from brands that they can reach on social media.
- Visual content is more than 40 times more likely to get shared on social media than other types of content.
- 90% of all marketers state that their social media efforts have generated more exposure for their businesses.
- 79% of B2B marketers say LinkedIn advertising is an effective source for generating leads.
Our Social Media Marketing expertise includes all of the major social networks like Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest.
Google Ads:
There’s more to Google ad placements than keywords, Search Engine Optimization, and appearing at the top of search pages through PPC campaigns. Google also has a Global Display Network that allows businesses to display selected content such as banner ads across a number of relevant sites that have opted into their display scheme.
If you’re looking for targeted advertising that lets you pinpoint your buyers, Google Ads is where you should be investing. Basically, Google Ads is a form of PPC that positions your brand in front of people who are already looking for your product or services.
Google Display Ads
Google owns the world’s largest online display advertising network, with their campaigns reaching over 80% of global Internet users. Incorporating Google Display ads into your digital marketing strategy enables you to make sure that your product is being seen by your target audience, all the time.
YouTube Ads:
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.
Get incredible returns on your YouTube ad. The numbers only get more impressive, as 500 hours of video are uploaded to YouTube every single minute. That’s a lot of videos that could potentially display your ads.
Types of YouTube ads
- Skippable in-stream ads
- Non-skippable in-stream ads (including bumper ads)
- Video discovery ads (formerly known as in-display ads)
- Non-video ads (i.e., overlays and banners)
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