Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action.

Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. That means that content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with the content.

“ Content Marketing is a strategic Marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience & ultimately to drive profitable customer action ”