We will help to develop product identity and increase its assets. Brand strategy defines the key target audience of the product, setting the main idea of the brand, the attributes of its presentation, its emotional as well as physical characteristics, its visual image, the pricing strategy, the distribution channels and the communications for product promotion.

BRAND DEVELOPMENT: We develop competitive brand strategies, including brand positioning, range architecture development, brand planning and implementation.

CATEGORY STRATEGY: Including market performance evaluation, identification and quantification of category growth opportunities and category strategy development.

INNOVATION: We offer innovation strategy development, workshop leadership and facilitation, concept and claim development, value engineering, brand design, packaging development and optimization, launch planning, post-launch evaluation and course correction and cross-functional team leadership expertise.

RETAILER ENGAGEMENT: We are experts in developing and implementing customer sell-in stories, securing new listings, defining retailer investment strategies, developing joint business plans, influencing merchandising placement and optimization communication in physical stores and online retail environments.

COMPETITOR RESPONSE: Development of competitor welcome plans, war game planning and facilitation, claim development, legal action planning, P&L modeling and investment guidance, pricing and promotional response, stop point modeling and action planning.

PRICING & PROMOTIONAL STRATEGY: Optimizing base price, maximizing promotional ROI, developing price increase rationale, development of gross margin accretive pricing strategies and tactics.